HCM 469 - Health Care Marketing

Institution:

Misericordia University

Subject:

Health Care Management

Description:

Health care marketing will provide an examination of marketing principles and processes related to health care organizations. It is an introduction to the process of marketing products, services, and organizations in the health care industry to meet the needs of domestic and global customers. Product, price, distribution channels, service and marketing communication strategies are examined. It explores the provider and consumer perspectives of marketing, as well as the impact of the Internet on delivery systems. Company analysis, market segmentation, the use of market research, product pricing and distribution, advertising, and target markets are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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