MKTG 403 - International Marketing

Institution:

Saint Francis University

Subject:

Marketing

Description:

Problems international business people must deal with and the ways they may be analyzed and resolved via case studies. Institutions, principles and methods; effects of national differences on marketing practices; exporting and importing; assessinginternational markets; and organization for international marketing focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Prerequisite: Marketing 302. Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.francis.edu

Phone Number:

(814) 472-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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