MKTG 402 - Integrated Marketing Communications

Institution:

Saint Francis University

Subject:

Marketing

Description:

The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite:MKTG 302.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.francis.edu

Phone Number:

(814) 472-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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