MKTG 320 - Consumer Behavior

Institution:

Saint Francis University

Subject:

Marketing

Description:

An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors, with strong emphasis on implications for developing, executing, and assessing a marketing strategy. Prerequisite: Marketing 302.Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.francis.edu

Phone Number:

(814) 472-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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