MKT 105 - Principles of Marketing

Institution:

Lackawanna College

Subject:

Marketing

Description:

(Formerly MK 101) This course provides the student with an insight into, and an understanding of, a modern marketing system. Students will learn about the 4Ps (price, product, place, and promotion) and gain an understanding of their interdependent relationship. Throughout the course, common technological methods for research and promotional efforts will be addressed. (3 credits). Pre-Requisites: MKT105 Honors students in this course will examine their role in environmental influence, consumer behavior, and diversity within the realm of marketing. These students will conduct marketing research to use the data in a final project related to supporting the marketing goals of an existing business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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