FMD 320 - Visual Merchandising I

Institution:

Immaculata University

Subject:

Fashion Marketing

Description:

Visual Merchandising promotes the communication of a brand and/or fashion trend to the consumer. Students will learn the basic concepts, methods and application of visual design for various retail venues with a concentration in department store visual and merchandising practices. Students will be exposed to common tools of the trade, design principles, consumer psychology and marketing principles to aid in the creation of various displays on and off campus. The course covers methods of promoting and displaying merchandise, retail analysis and use of props and lighting to influence consumer spending.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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