MKT 364 - Marketing Management

Institution:

Immaculata University

Subject:

Marketing

Description:

This course examines the roles of marketing management and marketing managers in national and international markets. Heavy case study emphasis enables discussions leading to the rational of marketing decisions in both product and service industries. (Prerequisite: MKT 309)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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