MKT 359 - Marketing Research

Institution:

Immaculata University

Subject:

Marketing

Description:

The course engages students in the processes and purposes of marketing research. Research design, data collection, data analysis, and application of research in problem solving and decision making will be covered. (Prerequisite: MKT 309; Co-requisite: ECO 307)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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