MKT 331 - Advertising Principles

Institution:

Immaculata University

Subject:

Marketing

Description:

Introduction to advertising management from the perspective of the product manager or agency account supervisor. Covers fundamentals of planning and budgeting for an advertising campaign, media strategy development, and basics of commercial design and production for print and broadcast. (Prerequisite: MKT 309)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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