BU 320 - Advanced Marketing Seminar

Institution:

Seton Hill University

Subject:

Business

Description:

Practical advanced exposure to problems and situations within marketing management. Includes coverage of the key marketing functions. Case material, hands-on experience, and simulation supplement the lecture and discussion format. Marketing on the Internet and high-tech application are expanded. Ethical considerations. Prerequisite: BU220. Spring semester, even-numbered years, and ADP session 3. 3 credits. Fee.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.setonhill.edu

Phone Number:

(724) 834-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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