BU 315 - International Marketing

Institution:

Seton Hill University

Subject:

Business

Description:

Global marketing management analysis, sources of information, decision-making. Emphasis on learning and adapting to cultural areas and issues. International marketing functions: product, including development strategies; distribution considerations; promotion, including advertising activities; pricing concerns. Spring semester, even-numbered years. Juniors or seniors only. Satisfies the Non-Western Cultures requirement of the Liberal Arts Core. 3 credits. Fee.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.setonhill.edu

Phone Number:

(724) 834-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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