BU 220 - Marketing

Institution:

Seton Hill University

Subject:

Business

Description:

Management problem solving approaches of marketing. Basic marketing functions including product/service planning, distribution activities, location, logistics, promotion strategies, sales, e-commerce,advertising,and pricing techniques. Technological tools. Ethical ramifications. Cases and simulations supplement material. Fall semester and ADP session 1. 3 credits. Fee.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.setonhill.edu

Phone Number:

(724) 834-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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