HOSP 120 - Event & Hospitality Sales & Marketing

Institution:

San Diego Mesa College

Subject:

Description:

This course is designed to provide students with a background in marketing and sales, as they relate to the major decisions hospitality marketers face in balancing objectives and resources against the needs and opportunities in the global marketplace. Primary focus is on the creation of a marketing plan including: the marketing environment, market segments and target markets, and marketing strategies. This course is for students in hospitality and tourism or those interested in the area.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdmesa.edu/

Phone Number:

(619) 388-2604

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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