MKT 151 - Introductory Marketing

Institution:

Tiffin University

Subject:

Marketing

Description:

This course exposes the student to the vocabulary of marketing and introduces many of the major principles and theories of the discipline. The focus of the course is on marketing’s relationship to the other business functions and on marketing function man­agement as opposed to day-to-day marketing operations. Offered Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiffin.edu

Phone Number:

(800) 968-6446 ext 6446

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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