JRN 3322 - Advertising Copywriting

Institution:

Troy University

Subject:

Description:

The principles of advertising psychology studied in relation to the techniques for writing effective copy; approximately half of the course is devoted to practice in writing effective advertisements. Prerequisites: JRN 2201 and JRN 2220 or special permission from the director of the School of Journalism.

Credits:

3.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.troy.edu

Phone Number:

(334) 670-3100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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