BA 445 - Consumer Behavior

Institution:

Mississippi Valley State University

Subject:

Business Administration

Description:

An interdisciplinary approach to the analysis and interpretation of consumer habits, motives, and the resultant purchase of goods, services, and ideas. The purchaser's psychological, economical, and sociocultural actions and reactions are stressed as they relate to improve understanding of consumption.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvsu.edu

Phone Number:

(662) 254-9041

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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