Mkt 373 - Retail Management

Institution:

Washington University in St Louis

Subject:

Description:

Explores the fundamental factors that are critical to the success of most retailers: merchandising; store design and display; personal selling; advertising and promotion; pricing; and location. The class studies a wide variety of retailers-department stores, specialty stores, wholesale clubs, direct marketers, franchisers, food retailers, discounters, and others. Through case methodology, the class studies the role that managers play in problem solving and development of strategies. Topics include: positioning for success; retailing organizations; retail economics; pricing strategy; and entrepreneurial retailing. Prerequisite: Mkt 370.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wustl.edu

Phone Number:

(314) 935-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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