Mkt 370 - Principles of Marketing

Institution:

Washington University in St Louis

Subject:

Description:

Introduces the fundamental principles of marketing management: analyzing market opportunities, segmenting markets, selecting target markets, and positioning; and developing and managing the marketing mix (product, price, distribution, and promotion) within the context of the marketing environment (customers, competitors, and the external environment). Prerequisites: MEC 290 and Math 127 or higher level of calculus.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wustl.edu

Phone Number:

(314) 935-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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