Mkt 470E - Pricing

Institution:

Washington University in St Louis

Subject:

Description:

The environment of pricing decisions and common analytical techniques used by firms in making pricing decisions are studied. Critical-thinking skills and problem-solving skills emphasized. Topics include: market structure analysis, contribution analysis, product life cycles, product line decisions, pricing in marketing channels, and transfer pricing. Prerequisites: Mkt 370, QBA 120 and 121 or concurrent enrollment in QBA 121.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wustl.edu

Phone Number:

(314) 935-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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