Mkt 377 - Consumer Behavior

Institution:

Washington University in St Louis

Subject:

Description:

Psychological, sociological, and social psychological principles as they apply to consumer response to product offerings, media communications, personal influence, and other environmental factors. Consumer buying behavior is analyzed from theoretical, empirical, and applied perspectives. Current applications of concepts employed by marketers are discussed in the context of both consumer and industrial marketing situations. Prerequisite: Mkt 370.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wustl.edu

Phone Number:

(314) 935-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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