MKT 457 - Global Marketing

Institution:

University of Michigan-Dearborn

Subject:

Marketing

Description:

To provide students with an understanding of the components of marketing in the international environment. A working knowledge of the environment and the complex inter-relationship between different components of marketing will be developed. The focus is on evolving a logical and integrated framework for international marketing decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.umich.edu/

Phone Number:

(313) 593-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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