MAR 2011 - Principles of Marketing

Institution:

Palm Beach State College

Subject:

Description:

This course places emphasis on marketing-strategy planning. The topics covered include: the micro role in society and its macro role in business, the external environments affecting marketing, marketing research, behavioral features of the consumer market and intermediate customers, market segmentation and developing the marketing mix of product, place, promotion and price.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.palmbeachstate.edu/

Phone Number:

(561) 967-7222

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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