COM 405 - PUBLIC RELATIONS CASES AND CAMPAIGNS

Institution:

Point Loma Nazarene University

Subject:

Description:

This course involves the study and application of organizational policy objectives to public relations program development. It includes case studies from PR history as well as methods of audience research, data analysis and planning of strategic communication objectives. Students plan and execute a public relations program for an established organization. Offered spring odd years. Prerequisite: Communication 390.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointloma.edu/home.htm

Phone Number:

(619) 849-2200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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