COMM 375 - Design Marketing Strategies

Institution:

California State University-Bakersfield

Subject:

Description:

The student will gain an understanding of basic principals in marketing advertising design and communication strategy. Topics include: print media mix; corporate/commercial/institutional target market; areas of endeavor; research and development; proposal presentation; pricing and client interaction. Portfolio and communication strategies will be evaluated with emphasis on effective advertising design and client communication.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csub.edu

Phone Number:

(661) 654-2782

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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