COMM 402 - Public Relations Management

Institution:

California State University-Bakersfield

Subject:

Description:

Analysis and application of public relations management strategies. Focus on the four-step process of public relations and current management practices in the profession including the use of organizational goals and objectives in public relations planning and research. Emphasizes crisis communications and issues management. Also addresses other important management elements of the profession and the advisor/counselor role of the public relations professional.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csub.edu

Phone Number:

(661) 654-2782

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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