SPRT 405 - Sports Marketing

Institution:

California State University-Bakersfield

Subject:

Description:

An overview of the various techniques and strategies of marketing sports. Areas of discussion will include developing a brand, understanding the sport market, consumer segmentation, identification of target markets, using technology in marketing, creating a marketing mix, and sponsorships. The class is designed to develop a student's critical thinking and evaluation abilities. Students will work in teams to develop a marketing plan for a sport property and present to their peers. Students will also design, present, and sell to the class a corporate sponsorship proposal.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csub.edu

Phone Number:

(661) 654-2782

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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