SPRT 420 - Event & Facility Mgmt

Institution:

California State University-Bakersfield

Subject:

Description:

This course reflects the importance of the revenue that is generated from the sale of sponsorships and the selling of tickets to individuals, groups, and corporations to the success of professional and major collegiate athletic programs. Specifically, the course is designed with a focus on professional selling and communication processes successful in the realm of sports products and services. Topics include presentation methods, persuasion, handling objections, finding solutions, developing relationships, and serving clients and customers. Case study, videotaped role playing, and professional interaction are key learning tools.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csub.edu

Phone Number:

(661) 654-2782

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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