MRKT 413 - Promotion and Public Relations

Institution:

Friends University

Subject:

Marketing

Description:

MRKT 210 or consent of instructor.Fundamentals of planning, implementing and evaluating promotion; integration of promotional mix (advertising, sales promotion, personal selling and public relations) with other marketing elements to effectively communicate with customers.Course Delivery Methods: TRA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.friends.edu

Phone Number:

(316) 295-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.