MKT 330 - Consumer Behavior

Institution:

Northwood University-Michigan

Subject:

Description:

Consumer behavior theory, including the introduction of behavioral models to investigate the psychology of the consumer. Application of consumer behavior principles to customer satisfaction, market planning, and merchandise mix decisions. Ethical, diversity, and international issues are also explored. Prerequisites: MKT 208

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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