ESM 202 - Sport and Entertainment Marketing

Institution:

Northwood University-Michigan

Subject:

Description:

One of the functional areas of sport and entertainment administration that is synonymous with the sports and entertainment industries is sport marketing, a multidimensional field of study encompassing a wide variety of activities. Typically, sport marketing is associated with intercollegiate and professional sport teams trying to increase attendance and revenue. However, the field of sport marketing can include everything form Nike's "I can" advertising campaign to Joe' s Garage's sponsorship of the local little league team. This course reinforces student understanding of sport and entertainment marketing in a variety of settings utilizing both academic rigor and practical relevance. (Prerequisite: MKT 2

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.