AM 399 - Directed Study

Institution:

Northwood University-Michigan

Subject:

Description:

This course focuses on the uniqueness and diversity of American franchise automobile dealerships in a major metropolitan market. The student will gain an understanding of dealership design, management and operation, customer relations, inventory control, and other dealership activities through visitation and observation of dealerships in operation, and by talking directly to dealers and managers at various dealerships. The class will visit a minimum of six dealerships during the term. Attention will be given to comparing and contrasting different dynamics of dealership operation such as size (large versus small), brand, (import versus domestic), and age (older versus newer). The student will be required to select one dealership for an in-depth case study.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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