ADV 330 - Advertising Media Sales Seminar, 1 or

Institution:

Northwood University-Michigan

Subject:

Description:

The world of advertising media space and time sales, strategic planning, and buying are explored. Analyses of values and business uses of newspaper, magazines, outdoor, direct mail, radio, television, cable, and miscellaneous media are studied. Included are criteria, objectives, and standards for efficient media buying and the tailoring of the media mix to marketing communications. Prerequisite: ADV 110

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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