COMM 626 - Intg Mktg Comm Campaigns

Institution:

Wichita State University

Subject:

Communication

Description:

Integrated Marketing Communications Campaigns Instruction and practice in planning and developing integrated advertising and public relations campaigns. Teaches students to perform a situation analysis, identify objectives, develop strategies and tactics, and write a plans book, as well as produce advertising and public relations campaign materials. Prerequisites: COMM 324 and 525 or instructor's consent.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wichita.edu

Phone Number:

(316) 978-3456

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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