ENL 341 - Writing of Advertising

Institution:

University of Massachusetts-Dartmouth

Subject:

Engineering

Description:

Prerequisites: ENL 101, ENL 102 Reviews the semiotic theories of Saussure, Peirce, Jakobson, Barthes and others. Using theories of verbal and visual persuasion, poetic diction and bits of plot, students study techniques of attracting and convincing audiences of radio, print, poster, and television ads. Finally, students will create effective ads.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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