MUID 3105 - Music Marketing,Promotion and Management

Institution:

University of Memphis

Subject:

Description:

Tactics, strategies and challenges involved in developing and managing the career of a contemporary recording artist including the creation of press packages, demo tapes, and other marketing materials in order to secure a record deal or promote an existing recorded project; exploration of all aspects of marketing and promotion, including concert and radio promotion, advertising and publicity, including the creation of a marketing plan and budget. PREREQUISITE: MUID 2201, MKTG 3010, MGMT 3110.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.memphis.edu

Phone Number:

(901) 678-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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