MKT 372 - Retail Management and Fashion Merchandising

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

Prerequisites: MKT 211 and junior standing; for business majors only Presents a strategic marketing-oriented framework within which the student can appreciate the interrelationships of the industries and forces that make up the businesses problem-solving process, namely problem recognition, search, evaluations, committment and post-purchase behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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