MKT 421 - Advertising

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

Prerequisites: MKT 211, 331 and senior standing; for business majors only Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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