MKT 390 - Sports Marketing

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

Prerequisites: MKT 211 and junior standing; for business majors only Provides both a practical and theoretical understanding of the growing sport industry, its vital place in society, and the key component that composes successful sport organizations. The course explores managerial and organizational leadership issues that have broad applications in any business career. Case studies are used to sharpen the students’ analytical ability, their decision-making skills, and their oral and written communication effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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