MKT 442 - Marketing Research

Institution:
University of Massachusetts-Dartmouth
Subject:
Marketing
Description:
Prerequisites: MKT 211; MGT 210, 211; MKT 330; and senior standing; for business majors only An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(508) 999-8000
Regional Accreditation:
New England Association of Schools and Colleges
Calendar System:
Semester

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