ENTP 6834 - Entrepreneurial Marketing

Institution:

University of Colorado Denver

Subject:

Entrepreneurship

Description:

Designed to help students learn about best practices with recent lessons on Internet economy. Companies large and small face unique challenges successfully building a competitive advantage with limited marketing resources. Covers the analysis of marketing opportunities, identification of the targets, audience, and the development of a marketing strategy, brand positioning and an integrated marketing plan. Reviews product and service development processes. Provides a basis for establishing pricing and pricing plans. Assesses Internet economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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