MARC 200 - Introduction to Marketing Communication

Institution:

University of Wisconsin-River Falls

Subject:

Description:

This course is designed to increase the student's understanding of marketing communications - theory and practice - in today's environment. The first half of the course focuses on the areas of advertising and communications; the second half provides an overview of promotional, public relations, direct marketing and personal selling communications. The technology lab component will provide operational skills in tools currently used by marketing communications professionals including word processing, presentational graphics, relational databases, desktop publishing, and Internet/World Wide Web access. Required of all Marketing Communications majors. Prerequisite: Sophomore standing.(F, Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwrf.edu

Phone Number:

(715) 425-3913

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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