MKTG 310 - Principles of Marketing

Institution:

University of Wisconsin-River Falls

Subject:

Description:

Introductory course which studies decisions made in creating products and services to meet consumer needs in a changing business environment. Product development, pricing, logistics, promotion and characteristics of customers are studied in-depth. Prerequisites: Prerequisites: 1) Admission to College of Business and Economics. 2) or have ECON 201, 202 and ECON 226 or Math 226 or Psyc 201 and ACCT 201 or ACCT 231 and 232 and CSIS 215 and be a Bus. Ad. Minor. (F,Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwrf.edu

Phone Number:

(715) 425-3913

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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