MKTG 334 - Internet and Direct Marketing

Institution:

University of Wisconsin-River Falls

Subject:

Description:

Students learn the basic principles and practices of direct and interactive marketing. Topics include planning an interactive direct marketing program, direct marketing media such as Internet, catalogs, direct response advertising, and direct mail. The course also examines developing, managing, and using customer databases to produce highly targeted offerings. Prerequisite: MKTG 310 or 311. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwrf.edu

Phone Number:

(715) 425-3913

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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