MKTG 365 - Marketing Research

Institution:

University of Wisconsin-River Falls

Subject:

Description:

The primary objective of this course is to develop an ability to formulate marketing research strategies to address the various kinds of marketing research questions/problems frequently encountered in organizations. The course will include an analysis of the major techniques used in collecting, analyzing and interpreting marketing research information. Prerequisites: MKTG 310 or 311, and Econ 326 or Math 226 or Psyc 201, and be of Soph level or higher. (Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwrf.edu

Phone Number:

(715) 425-3913

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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