MKT 355 - Customer Relationship Mgt

Institution:

University of South Alabama

Subject:

Marketing

Description:

Examination of the fundamental concepts and technologies for Customer Relationship Management and Data Mining. Description and analysis of methodologies, techniques, and tools for building and maintaining long term customer satisfaction and loyalty.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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