MKT 340 - Introduction to E-Commerce

Institution:

University of South Alabama

Subject:

Marketing

Description:

Designed to provide an overview of a new paradigm for business transactions. Focuses on electronic interactions and exchanges in both B2B and B2C arenas and the infrastructure providers as they converge for the purchase and sale of goods, services, ideas, and information over the Internet. MKT 320 may be taken concurrently with MKT 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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