MKT 379 - Retailing

Institution:

University of South Alabama

Subject:

Marketing

Description:

Study of the management of retail operations. Topics include store location and layout, merchandise buying and planning, legal and ethical issues, promotion, pricing, human resource management, financial planning, information systems and customer services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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