MKT 377 - Pricing Strategies

Institution:

University of South Alabama

Subject:

Marketing

Description:

Pricing strategies encompass the design and monitoring of an integrative framework for making pricing decisions. The purpose of this course is to synthesize economic and behavioral principles with marketing, accounting, and financial information, and to analyze the various pricing options within legal, market, and corporate constraints. This course covers both theory and application of pricing strategies for national and multinational concerns organized as either a profit or non-profit entity.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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