MKT 384 - Market Research

Institution:

University of South Alabama

Subject:

Marketing

Description:

Study of information gathering techniques, research methods and procedures used to solve marketing problems in consumer and organizational in both domestic and international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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