MKT 544 - Global Environment of Business

Institution:

University of South Alabama

Subject:

Marketing

Description:

The course highlights the strategic nature of the influences on every aspect of business that enables comprehension of both the bearing and magnitude of the nuances across borders. The course encourage appreciation of the role of global forces in the survival and success of business enterprises while facilitating the understanding of the basic tenets and concepts in global business and how they relate to doing business globally. It also advances the comprehension of the environmental forces, such as economic, technological, socio-cultural, natural, competive, legal-political-regulatory, that affect business decisions in the global arena while allowing students to demonstrate an understanding of the importance of specific market strategies that involve business decision making within an ethical and technological framework.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southalabama.edu

Phone Number:

(251) 460-6101

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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